Information We Collect

We may collect personal information that you voluntarily provide when you contact us, request information, book an appointment, create or update an online booking profile, or otherwise interact with our website.

Depending on how you interact with our website and clinic, the information we may collect includes:

• Your name
• Phone number
• Email address
• Contact information
• Information contained in your messages or inquiries
• Appointment and booking information
• Information about your treatment preferences
• Information about your health history, conditions, symptoms, injuries, allergies, disabilities, or other circumstances that you voluntarily provide for treatment purposes
• Information needed to administer insurance or direct-billing arrangements where applicable
• Other information you voluntarily provide to us in connection with your care or use of our services

Our website contact form requests your full name, phone number, and email address. The website also provides online appointment booking through a third-party booking platform.

Because massage therapy may require information about your health and physical condition in order to determine an appropriate treatment approach, additional personal health information may be collected when you become a client or receive treatment. Advance Therapeutic Massage Clinic states that personal health history is collected to help determine the best possible treatment plan.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through your browser, device, and technologies used to operate and analyse the website.

This information may include:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Date and time of your visit
• Referring website or webpage
• General website usage information
• Technical information associated with your visit

This information is generally used to help us understand how visitors use the website, maintain website functionality, improve performance, and identify potential technical or security issues.

Our website uses Google Tag Manager, which may be used to manage analytics, tracking, and other website technologies.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to improve website functionality, understand visitor activity, and support analytics and other website services.

Cookies are small files that may be stored on your device when you visit a website. They can allow a website or third-party service to recognize your browser and collect information about how the website is being used.

Depending on the technologies implemented on our website, cookies may be used for purposes such as:

• Website functionality
• Analytics and website traffic measurement
• Understanding visitor behaviour
• Improving website performance
• Remembering certain preferences
• Supporting third-party website services

You can manage or disable cookies through your web browser settings. Please note that disabling certain cookies may affect the functionality of portions of the website.

How We Use Personal Information

We may collect, use, and maintain personal information for purposes reasonably connected to our business, the provision of massage therapy services, and your interaction with our website, including to:

• Respond to questions, comments, and inquiries
• Respond to appointment requests
• Schedule and manage appointments
• Maintain client profiles and appointment records
• Understand your treatment goals and preferences
• Assess your health history and circumstances for treatment purposes
• Develop and provide appropriate massage therapy treatments
• Communicate with you regarding appointments and treatments
• Provide information about our services
• Process payments and administer applicable billing arrangements
• Prepare receipts and documentation for insurance purposes
• Administer eligible direct-billing arrangements
• Improve our website and online services
• Understand how visitors use our website
• Monitor and maintain website security
• Prevent misuse or unauthorized activity
• Meet applicable legal, regulatory, professional, accounting, or administrative requirements
• Carry out other purposes communicated to you at the time information is collected

Advance Therapeutic Massage Clinic offers a range of therapeutic and specialized treatments, and treatment plans may be tailored to an individual’s needs and circumstances. Information collected during the client relationship may therefore be used to help therapists provide appropriate care.

Personal Health Information

Some information collected in connection with massage therapy services may constitute sensitive personal health information.

This may include information about medical conditions, injuries, symptoms, allergies, disabilities, pregnancy, physical limitations, treatment history, or other health-related circumstances that you provide to help your therapist understand your needs and provide appropriate treatment.

We treat personal health information as confidential and limit its collection, use, and disclosure to purposes reasonably necessary to provide services, administer the client relationship, meet professional obligations, or comply with applicable legal requirements.

Advance Therapeutic Massage Clinic states that therapists hold personal information gathered in the process of providing treatment in confidence and that information provided to the clinic will be shared with medical professionals outside the clinic only with the client’s signed written consent, subject to applicable requirements.

Online Booking and Third-Party Booking Services

Our website provides online appointment booking through Vagaro, a third-party booking platform. When you use the online booking system, you may be required to create or access a user profile and provide information necessary to manage your appointments. The booking system may also provide options for appointment notifications by email, text message, or other available methods.

Information collected through the third-party booking system may be subject to the privacy practices and terms of that service.

Advance Therapeutic Massage Clinic’s website advises users that the online booking provider has its own privacy policy.

Insurance and Billing Information

Some clients may use private health insurance or other coverage for massage therapy services. Certain therapists at the clinic may also offer direct billing for eligible clients through programs or insurers such as SGI, RCMP, and Veterans Affairs.

Where necessary to process a claim, direct billing request, receipt, or related administrative matter, we may collect and use information required for that purpose.

Clients are responsible for reviewing the requirements of their individual insurance plans and providing accurate information necessary to process eligible claims.

Consent

Where appropriate, we will obtain consent before collecting, using, or disclosing personal information.

By voluntarily providing personal information through our website, contact forms, booking system, or clinic communications, you consent to our collection, use, and disclosure of that information for purposes reasonably connected to your request or treatment.

For personal health information collected as part of treatment, consent may be obtained through the clinic’s intake and treatment processes as required by applicable professional and privacy requirements.

You may withdraw your consent to certain uses of your personal information by contacting us. However, withdrawing consent may not be possible where continued collection, use, or disclosure is permitted or required by law, professional obligations, or where the information is necessary to provide treatment or administer an ongoing client relationship.

Disclosure of Personal Information

We do not sell or rent your personal information.

We may disclose personal information where reasonably necessary to operate our clinic, provide massage therapy services, operate our website, manage appointments, process transactions, or perform functions on our behalf.

This may include sharing information with service providers that assist with:

• Website hosting and maintenance
• Online appointment booking
• Website analytics
• Website functionality
• Information technology and security
• Payment processing
• Insurance or direct-billing administration where authorized or required
• Electronic communications
• Other services necessary to operate our website and clinic

Personal health information will not be shared with medical professionals outside the clinic without your signed written consent, except where disclosure is permitted or required by applicable law or professional obligations.

We may also disclose personal information where permitted or required by law, including when necessary to comply with legal obligations, respond to lawful requests, protect our rights or property, or address circumstances involving safety or other legal requirements.

Third-Party Services and Websites

Our website may contain links to or integrations with third-party websites and services, including our online booking platform, payment-related services, analytics providers, social media platforms, and other external services.

These third-party services may have their own privacy policies and practices. Once you leave our website or interact directly with a third-party service, the privacy policy of that third party may apply.

We encourage you to review the privacy policies of third-party websites and services before providing them with personal information.

Advance Therapeutic Massage Clinic is not responsible for the privacy practices, security, content, or policies of third-party websites or services.

Google Tag Manager and Analytics

Our website uses Google Tag Manager to manage certain website technologies.

Google Tag Manager is a tool used to deploy and manage website tags, which may include analytics and other tracking technologies. Depending on the services and tags implemented on the website, third-party providers may collect technical information about website visits and interactions.

The collection and use of information by third-party providers is governed by their respective privacy policies and terms.

Protection of Personal Information

We take reasonable administrative, technical, and physical safeguards to protect personal information in our possession or control against unauthorized access, collection, use, disclosure, copying, loss, modification, or destruction.

Because information collected in connection with massage therapy may include sensitive personal health information, we take the confidentiality and security of client information seriously.

Our clinic’s stated privacy practices include maintaining the confidentiality of personal information gathered during treatment and securely shredding client files after they have been inactive for six years.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure. We cannot guarantee the absolute security of information submitted through the internet or stored electronically.

Retention of Personal Information

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, provide services, maintain appropriate records, and meet applicable legal, regulatory, professional, accounting, or administrative requirements.

Information may be retained for purposes such as:

• Responding to client inquiries
• Managing appointments
• Providing massage therapy services
• Maintaining client treatment records
• Administering insurance and billing matters
• Maintaining records of communications
• Meeting professional or regulatory requirements
• Resolving disputes
• Maintaining website and business records

For inactive client files, Advance Therapeutic Massage Clinic’s current stated policy is to shred files after six years of inactivity.

When personal information is no longer required, we may securely delete, destroy, anonymize, or otherwise dispose of it in accordance with our professional obligations, business practices, and applicable requirements.

Accessing and Correcting Your Information

You may contact us to request access to personal information we hold about you or to request correction of information that you believe is inaccurate or incomplete, subject to applicable legal, professional, and privacy requirements.

Depending on the nature of the request, we may need sufficient information to verify your identity and locate the relevant records.

Certain information may be subject to legal or professional restrictions on access or disclosure.

Privacy Questions and Complaints

If you have questions about this Privacy Policy, would like to request access to or correction of your personal information, or have a concern about how your information has been handled, please contact Advance Therapeutic Massage Clinic using the information below.

We will make reasonable efforts to review and respond to privacy-related questions and concerns in accordance with applicable privacy and professional requirements.

If you are not satisfied with our response, you may have the right to contact the applicable privacy oversight authority in Saskatchewan or Canada, depending on the circumstances.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, business practices, technology, professional obligations, or applicable privacy requirements.

When changes are made, the revised Privacy Policy will be posted on our website and the effective date will be updated.

We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use, and protect personal information.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Advance Therapeutic Massage Clinic Inc.
2106 Lorne Street
Regina, SK S4P 2M5
Phone: 306-586-4552